Table of Contents

1. Why study mythology and how is it affective?.- 2. Affective apparatus: collective unconscious, archetypes and the transpersonal.- 3. Hero’s journey: Nigel Farage, the EU and Brexit.- 4. The city Trickster: Bankers, moral tales and contemporary capitalism.- 5. Children, shadows and scapegoats: The child abuse scandals of Rotherham Council and Jimmy Savile.- 6. Collective individuation as spiritual revolution: the affective mythology of Russell Brand.- 7. Affective mythologies: Where do we go from here?

About the Author

Darren Kelsey is Head of Media, Culture, Heritage and co-convener of the Newcastle Critical Discourse Group at Newcastle University, UK. Darren’s publications have focused on media mythologies and ideology, war and terrorism, moral storytelling, the banking crisis, right wing populism, journalism ethics, social media, and surveillance and affect theory.