Foreword: John Pourdehnad Introduction Part 1: The Journey Episode 1: Planting the Seed Episode 2: Political Campaigns Episode 3: An Introduction to Public Life Episode 4: Finally - A Marketing Job in the Private Sector Episode 5: The Conduct of the 1980 Census Episode 6: Back to the Private Sector with Eastman Kodak Episode 7: Getting Started at General Motors Episode 8: Learning How to Learn Episode 9: Because the Future is Uncertain GM Epilogue: An Opportunity Missed Summary of Lessons Learned Part 2. The Design of an Interactive Decision Loom Background: Why a 'Sketch'? The Decision Loom - an interactive decision-making process Capability 1: Having an Enterprise Mindset that is Open to Change Capability 2: Thinking and Acting Holistically Capability 3: Being Able to Adapt the Business Design to Changing Conditions Capability 4: Making Decisions Interactively Using a Variety of Methods Conclusion Appendices Bibliography Index
In an extraordinary career as political campaign survey researcher, business market researcher, intelligence gatherer, and knowledge developer, Vince Barabba has helped Governors, Congressmen and US Presidents - as well as the Boards of several of America's leading corporations - take some critically important decisions. In each role, he has taken plenty of those decisions himself. Co-founder and chairman of Market Insight Corporation, Vince serves as a Commissioner of the California Citizen Redistricting Commission, and he is chairman of The State of the USA, a nonprofit corporation providing quality information to the American public on key changing societal, economic, and environmental conditions. He was, until 2003, General Manager of Corporate Strategy and Knowledge Development at General Motors, where he conceived and devised OnStar and MyProductAdvisor. He is a Past President of the American Statistical Association. Mr. Barabba twice served as director of the Census Bureau and is the only person to have been appointed to that position by presidents of different political parties. Between his government service and GM assignments, he served as manager of market research for Xerox and director of market intelligence for Eastman Kodak. In recognition of his private and public sector performance, he was been awarded: Induction into the Market Research Council's Hall of Fame The American Marketing Association's Parlin Award for leadership in the application of science to marketing research The MIT/GM Buck Weaver Award for individuals who have contributed significantly to the advancement of theory and practice in marketing science The System Dynamics Society's Applications Award for the best "real world" application of system dynamics The American Marketing Association's Explor Award (through the Market Insight Corporation) granted to organizations who have demonstrated the most innovative uses of technology in applications that advance research, online or otherwise The Certificate of Distinguished Service for Contribution to the Federal Statistical System from the US Office of Management and Budget
"A person could write a good book about two tours as head of the Bureau of Census, under both Republican and Democratic administrations. Or about co-founding a political polling company with Richard Wirthlin and being appointed to important government positions by four U.S. Presidents. Or about heading market research for earlier era technology companies like Kodak and Xerox. Or about research for industry giant General Motors. But Vince Barabba's experience spans all of these! Better yet, he managed to accomplish it while remaining a genuinely humble man. Rather than acting like he is teaching us, he has clearly focused on what he has learned from others in business, in government, and even what he learned personally from academic thought leaders including Peter Drucker and Russ Ackoff." Bill Moult: President, Media & Advertising Analytics, The Nielsen Company
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