Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
"Guy's book captures the importance - and the art - of believing in
an idea that delivers something entirely unique to the customer.
The power of a really good idea to transform the marketplace and
individual customer experiences is huge, and this book offers a
wealth of insights to help businesses and entrepreneurs tap into
that potential."--Sir Richard Branson, Founder of the Virgin
Group
"Kawasaki provides insights so valuable we all wish we'd had them
first."--Robert B. Cialdini, author of "Influence: Science and
Practice"
"The best overall treatise on interpersonal relationships since
Dale Carnegie wrote "How to Win Friends and Influence
People.""--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing
more important for entrepreneurs than to enchant their customers,
and Guy explains exactly how to do this."--Jane Applegate,
small-business management expert and author of "201 Great Ideas for
Your Small Business"
"Guy teaches you how to pull gems from people's hearts and minds
and how to become an effective practitioner of life's crucial
domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor
emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a
Sephora store, or buy shoes from Zappos. Kawasaki reveals how you
can deliver the same enchanting experiences as these famous
brands."--Robert Scoble, Rackspace videoblogger
"Guy''s book captures the importance - and the art - of believing
in an idea that delivers something entirely unique to the customer.
The power of a really good idea to transform the marketplace and
individual customer experiences is huge, and this book offers a
wealth of insights to help businesses and entrepreneurs tap into
that potential."--Sir Richard Branson, Founder of the Virgin
Group
"Kawasaki provides insights so valuable we all wish we''d had them
first."--Robert B. Cialdini, author of "Influence: Science and
Practice"
"The best overall treatise on interpersonal relationships since
Dale Carnegie wrote "How to Win Friends and Influence
People"."--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing
more important for entrepreneurs than to enchant their customers,
and Guy explains exactly how to do this."--Jane Applegate,
small-business management expert and author of "201 Great Ideas for
Your Small Business"
"Guy teaches you how to pull gems from people''s hearts and minds
and how to become an effective practitioner of life''s crucial
domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor
emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a
Sephora store, or buy shoes from Zappos. Kawasaki reveals how you
can deliver the same enchanting experiences as these famous
brands."--Robert Scoble, Rackspace videoblogger
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