About the Author

Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and Hong Kong. He designed or managed the design of over 1,000 products as a consultant and in-house design leader for the world's most respected brands. Rob has three decades experience in every aspect of product development and design research, leading design teams to achieve transformational improvements in operating and financial results. Rob's designs can be found in millions of homes and workplaces around the world and have generated billions of dollars in corporate revenues.