"CEOs make thousands of decisions every year, but only a few of
them have dramatic impact on a company's brand, performance, and
culture. IBM knows something about those types of 'big bets.' This
book is a concise look at some of those big decisions and the
C-suite moves that separated winners from the competition." -Samuel
J. Palmisano, Chairman and former CEO, IBM
"When you look at the best business decisions that have been made
throughout the years, a clear pattern emerges: The best decisions
require not only great insight, but courage and commitment as well.
The greatest business leaders are the ones who focus their energy
not solely on profits, but on improving people's lives. These
important lessons from our past, which this book brings to light,
are more relevant than ever today." -Bill Ford, Executive Chairman,
Ford Motor
"This is a treasure trove of compelling, insightful, and digestible
stories that will provoke any leader to rethink how they make big
decisions. A great read too." -Patrick Lencioni, President, The
Table Group; bestselling author of The Five Dysfunctions of a Team
and The Advantage
"A great resouce! Learning about how others make great decisions
can help you make great decisions! A fascinating, practical history
that can change the way that you make decisions. Required reading
for decison-makers- at all levels!" -Marshall Goldsmith, named the
No. 1 Leadership Thinker in the World by Thinkers50, is a
consultant and author of the New York Times bestsellers MOJO and
What Got You Here Won't Get You There.
"Out of millions of decisions made every day, the 18 big decisions
highlighted in this book provide great insight. The authors give
enough context that the reader can understand the goals, the needs,
and the possibilities for the decisions. The stories portray the
studied nature of some decisions and the serendipitous nature of
others. The book reminds those who want to lead that they have to
choose a different path from the well trodden one of competitors."
-Howard Stevenson, Professor Emeritus of Entrepreneurship, Harvard
Business School
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