About the Author

Catherine Turner is assistant professor of English and history at the College of Misericordia.

Reviews

"Turner's scholarship is thorough and well integrated into narratives of publishing and marketing history. The result is a clear, detailed, often fascinating representation of how this kind of cultural work was pursued in the interwar period This book is a rich and often fresh contribution to publishing history." - Richard Ohmann, author of Selling Culture: Magazines, Markets, and Class at the Turn of the Century; "This book is important because it addresses questions of audience, publishers' views of their audience, and the issue of getting readers to 'read up' - all questions of historical and contemporary importance (e.g., Oprah's Book Club). It is clearly written and to the point, jargon free and easy to follow." - Beth Luey, director, Scholarly Publishing Program, Arizona State University