Table of Contents

1. Introducci�n. 2. Introducci�n a la probabilidad. 3. Distribuciones de probabilidad. 4. An�lisis de decisiones. 5. Utilidad y teor�a de juegos. 6. Elaboraci�n de pron�sticos. 7. Introducci�n a la programaci�n lineal. 8. Programaci�n lineal: an�lisis de sensibilidad e interpretaci�n de la soluci�n. 9. Aplicaciones de la programaci�n lineal en marketing, finanzas, y administraci�n de operaciones. 10. Modelos de distribuci�n y de red. 11. Programaci�n lineal de enteros. 12. Aplicaciones de optimizaci�n avanzada. 13. Programaci�n de proyectos: PERT/CPM. 14. Modelos de inventarios. 15. Modelos de l�nea de espera. 16. Simulaci�n. 17. Procesos de Markov.

About the Author

David R. Anderson is a leading author and professor emeritus of quantitative analysis in the College of Business Administration at the University of Cincinnati. Dr. Anderson has served as head of the Department of Quantitative Analysis and Operations Management and as associate dean of the College of Business Administration. He was also coordinator of the college�s first executive program. In addition to introductory statistics for business students, Dr. Anderson taught graduate-level courses in regression analysis, multivariate analysis and management science. He also taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University. N/A Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored 10 textbooks in the areas of statistics, management science, linear programming and production and operations management. Jeffrey D. Camm is the Inmar Presidential Chair of Analytics and Senior Associate Dean for Faculty in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, Dr. Camm served on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published more than 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, The INFORMS Journal on Applied Analytics and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati and he was the recipient of the 2006 INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, he has served as a consultant to numerous companies and government agencies. Dr. Camm served as editor-in-chief of INFORMS Journal on Applied Analytics and is an INFORMS fellow. Dr. Kipp Martin is Professor of Operations Research and Computing Technology at the Graduate School of Business, University of Chicago. Born in St. Bernard, Ohio, he earned a B.A. in Mathematics, an MBA, and a Ph.D. in Management Science from the University of Cincinnati. While at the University of Chicago, Professor Martin has taught courses in Management Science, Operations Management, Business Mathematics, and Information Systems. Research interests include incorporating Web technologies such as XML, XSLT, XQuery, and Web Services into the mathematical modeling process; the theory of how to construct good mixed integer linear programming models; symbolic optimization; polyhedral combinatorics; methods for large scale optimization; bundle pricing models; computing technology and database theory. Dr. Martin has published in INFORMS Journal of Computing, Management Science, Mathematical Programming, Operations Research, The Journal of Accounting Research, and other professional journals. He is also the author of The Essential Guide to Internet Business Technology (with Gail Honda) and Large Scale Linear and Integer Optimization.