Forewords (Tatiana N. Coffinger, Cailin Brown, and Ryan Schram)
Preface
PART I: MILLENNIALS: WHO ARE THEY? WHERE HAVE THEY BEEN? WHERE ARE
THEY GOING?
1: Traditionalists, Baby Boomers, Generation-X
2: Who are Millennials?
PART II: MILLENNIALS’ LEADERSHIP & CHARACTERISTICS
3: LEADERSHIP: There is an “I” in TEAM
4: Characteristics 1 and 2: Confident & Cavalier
5: Connected
6: Collaborative
7: Characteristics 5 and 6: Committed Change Agents
8: Contradistinctive
PART III: MOVING FORWARD: WHAT’S ON THE HORIZON?
9: Millennial Voices: “Out of the Mouths of Babes”
10: Embracing the Challenges Ahead
11: What’s Next?: “Forgettabout” Millennials, think
Neo-Millennials
About the Authors
Regina Luttrell spent the first half of her career managing
high-level public relations and marketing activities for Fortune
500 companies, governmental entities, and non-profit
organizations. Upon leaving corporate America she earned her
Ph.D. and now teaches at Syracuse University, S.I. Newhouse School
of Public
Communications where she researches, publishes
and discusses public relations, social media, and the Millennial
generation's roles both in the classroom and the
workforce. She is the (co)author the following
books: Social Media: How to Engage, Share, and Connect, Brew
Your Business: The Ultimate Craft Beer Playbook, Public Relations
Campaigns: An Integrated Approach, The PR Agency Handbook,
and A Practical Guide to Ethics in Public Relations.
Karen McGrath, PhD, is Professor of Communications at the College
of Saint Rose in Albany, NY where she has been teaching for almost
20 years. She has a passion for learning and enjoys working with
students to help them achieve their personal and professional
goals. Her interests include pop culture, media, gender, and race,
with her most recent publication focused on The Big Bang Theory’s
Sheldon Cooper.
The Millennial Mindset provides a comprehensive perspective on the
often mis-understood generation. Luttrell and McGrath's book
brought together endless articles, blog posts and Tweets about the
Millennial generation. There's no magic bullet to "fix" the
generation rather the book provides a framework for multiple
generations to successfully co-exist.
*Anne Gaertner, director, Employer Relations and Internships,
Cornerstone University*
There is plenty of fiction in the air about Millennials—lazy,
selfish, and “entitled” among them—so it is refreshing to see a
book that highlights the facts: Millennials are an optimistic,
energetic, generous-hearted, and idealistic generation. This might
be bad news for those who enjoy dumping on them, but it’s good news
for the rest of us. This book is an excellent guide to the
Millennial generation and the world they will create.
*Jeffrey Jensen Arnett, PhD, author of Emerging Adulthood: The
Winding Road from the Late Teens Through the Twenties; Research
Professor, Department of Psychology, Clark University*
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