Reviews

"Stunningly up-to-the-minute large-format photographs filled with fond ironies...The post card photographers capture the sort of bright, color-saturated period detail you might expect...by turns achingly sincere and unwittingly goofy."
The New Yorker (May 19,2003)"Just look at the candy-bright hues in John Hinde's delicious collection of vintage postcards of Butlin's...best of all is the romance of the ballroom pictures. Are you dancing? We are." 'Hot Books' Elle "Long viewed only as a master of kitsch Hinde is now recognised, albeit posthumously, as a peerless social documentarian. Dazzling in their their colour intensity and strange clarity.... Visionary, Wonderful."
Sean O'Hagan, The Observer, London"Extraordinary...the combination of aesthetics and promotion produced something that bypasses documentary and approaches an arresting British surrealism."
David Jays, Financial Times"These phenomenal photographs...a cacophony of colour...Despite and because of their artifice, John Hinde's picture postcards are endlessly fascinating, exposing social trends, sartorial aberrations and a particular photographic vision. A delightful book."
The Art Book (June 2003)"Wonderfully stylized...Check the prodigious use of Adidas three-stripe! Marvel at the tiki dicor blow-out at Butlin's Skegness Beachcomber bar! Remark on just how weird pre-Thatcherite Britain really was!"
The Face "Enchanting and surreal" Vogue Magazine