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Queen of Spades
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Promotional Information

  • Distribution of early galleys (starting in summer 2016) and ARCs (starting February 2017) to media outlets, reviewers, bloggers, magazines, and key booksellers and librarians
  • National tour with his wife, Jaclyn Watterson, whose debut is forthcoming in October from Willow Springs Books
  • Author interviews: radio, TV, print, and online venues
  • Reviews targeting Publishers Weekly, Kirkus, Library Journal, Booklist, The Washington Post, Bookforum, O Magazine, People, and other periodicals
  • Author features including pitches about his casino background, and his debut novel and his wife's debut collection coming out the same month from two Northwest independent presses with a focus on Atlanta (where they live), Corvallis (where they met), and the Northwest (where their presses are), in addition to writer publications
  • Additional coverage targeting Atlanta-area media, casino/gambling-themed magazines, as well as Electric Lit, Book Riot, The Rumpus, Literary Hub, Entropy Magazine, Necessary Fiction, Huff Post, Fiction Writers Review, Writing Under Pressure, and more
  • Bookseller outreach and galley giveaways for an Indie Next campaign
  • Bookseller outreach at PNBA, October 2017, with the author attending
  • Galley giveaways through e-blasts from PNBA and SIBA
  • Casino outreach through press releases, galley offers, and personal contacts
  • Reader and media outreach at AWP 2017
  • NetGalley, Edelweiss, and Goodreads ARC giveaways
  • Book trailer featuring the author's card tricks
  • Social media including blog appearances, excerpts, Twitter, Facebook, and honing a strategy with Forest Avenue’s social media strategist
  • Promotions on author's website, michaelshum.wordpress.com, and the publisher's website, forestavenuepress.com
  • Publicity and promotion in conjunction with author's speaking engagements
  • About the Author

    Born and raised in Houston, Texas, Michael Shou-Yung Shum eventually found himself dealing poker in a dead-end casino in Lake Stevens, Washington. Two doctorates bookend this strange turn of events: the first in Psychology from Northwestern, and the second in English from University of Tennessee. Along the way, Michael spent a dozen years in Chicago, touring the country as a rave DJ. He currently resides in Atlanta, Georgia, with his spouse and three cats. Queen of Spades is his first novel.

    Reviews

    Starred review, Library Journal: "Shum’s first novel benefits greatly from its deadpan, occasionally absurdist style. Set mainly within a remote casino outside Seattle, the story follows itinerate dealer Arturo Chan from his first night of employment by pit boss Mannheim and manager Gabriela—both fiercely intelligent, with strict expectations. It’s rare to encounter high seriousness and humor under one cover, but the author’s layered grasp of gambling and its contingencies, its potential to dominate players emotionally, charges the narrative with thrills and danger."
    “Michael Shou-Yung Shum’s Queen of Spades is a remarkable debut by an enormously talented young writer who has produced a literary delight that circles the dead center of a very dangerous pleasure—casino gambling. The novel is a perfectly rendered view of gambling from the inside, the dealers and their overseers in the casinos, hard at work but with vastly different objectives. Some are company men and women, others—and some here in Queen of Spades—not so much. The novel is a lovely and complex gambling fairy tale that twists and turns in intriguing ways on its way to a most satisfying conclusion.”
    —Frederick Barthelme, author of Bob the Gambler

    “A magical debut—literally. This tale is both spare and sprawling, gritty and otherworldly, both an homage to the complex psychology of gambling and a cautionary tale for those watching from the rail. A ridiculously satisfying read.” —Jamie Ford, New York Times bestselling author of Hotel on the Corner of Bitter and Sweet, and Songs of Willow Frost “In a spellbinding structure that spirals around the mysterious Royal Casino, Queen of Spades weaves a cast of high-stakes dealers and gamblers closer and closer together as if within a spider’s web. Though their games are staked on chance, these characters’ lives intersect by fate, destiny and magic. Michael Shou-Yung Shum has written a luminous and mesmerizing debut, a novel I couldn’t put down.”
    —Anne Valente, author of Our Hearts Will Burn Us Down

    “Likable characters, a strong plot, and that most elusive of all qualities: a satisfying ending.”
    —Michael Keefe, bookseller, Annie Bloom’s Books

    “Queen of Spades is a paean to the deeply human thrill of gambling—part fond portrait of casino life, part poker-faced mysticism, part exploration of the risks we’re willing to take in search of meaning. Michael Shum has imagined a world in which cosmic forces are at play, populated it with odd and charming seekers and turned them loose among the games of chance to seek their destinies. Like drawing just the right card to a longshot inside straight, what they find—and what we read—seems at once astonishing and dazzlingly preordained. A remarkable and original debut, rendered in impossibly lucid prose.”
    —Michael Knight, author of Eveningland

    “Queen of Spades shimmers with suspense and a magical sense of forces just beyond our ken. Debut novelist Michael Shou-Yung Shum deftly deals hand after narrative hand, initiating the reader into the mysteries of the gambler’s universe, its language, laws and gorgeous arcana. I felt I wasn’t so much reading as leaning over a high-stakes gambling table as this quartet of vulnerable characters played for their lives. How will the cards fall? How will their lives transform? And who is the elegant and mysterious Countess who watches it all from her high-backed chair? An addictive and wholly satisfying reading experience.”
    —Marjorie Sandor, editor of The Uncanny Reader: Stories from the Shadows

    “In Queen of Spades, many unlikely and uncanny events transpire, all against a brooding and moody Pacific Northwest somehow reminiscent of both Twin Peaks and Crime and Punishment. How has an American writer created a brand-new nineteenth-century Russian classic in 2016? His name is Michael Shou-Yung Shum, and he has.”
    —Margaret Lazarus Dean, author of Leaving Orbit

    “Queen of Spades raises gambling to a metaphysics that reminds us being in the world is an amalgam of gratuitous rules, chance, danger, and faintly Borgesian sleights-of-hand. Many may read Shum’s smart, fast, impressive debut as a how-to fiction about betting, but at the end of the day it’s really all about the epistemologically and ontologically incomprehensible all the way down.”
    —Lance Olsen, author of Dreamlives of Debris

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