Table of Contents
I. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS
POLICY.
1. Basic Concepts in Strategic Management.
2. Corporate Governance and Social Responsibility.
II. SCANNING THE ENVIRONMENT.
3. Environmental Scanning and Industry Analysis.
4. Internal Scanning and Organizational Analysis.
III. STRATEGY FORMULATION.
5. Strategy Formulation: Situation Analysis and Business
Strategy.
6. Strategy Formulation: Corporate Strategy.
7. Strategy Formulation: Functional Strategy and Strategic
Choice.
IV. STRATEGY IMPLEMENTATION AMD CONTROL.
8. Strategy Implementation: Organizing for Action.
9. Strategy Implementation: Staffing and Directing.
10. Evaluation and Control.
V. OTHER STRATEGIC ISSUES.
11. Strategic Issues in Managing Technology and
Innovation.
12. Strategic Issues in Entrepreneurial Ventures and Small
Businesses.
13. Strategic Issues in Not-for-Profit Organizations.
VI. INTRODUCTION TO CASE ANALYSIS.
14. Suggestions for Case Analysis.
VII. CASES IN STRATEGIC MANAGEMENT.
Section A. Corporate Governance, Social Responsibility and
Ethics.
The Recalcitrant Director at Byte Products, Inc.: Corporate
Legality versus Corporate Responsibility, Dan R. Dalton, Richard A.
Cosier, Cathy A. Enz. The Wallace Group, Laurence J. Stybel. The
Audit, John A. Kilpatrick, Gamewell D. Gantt, George A. Johnson.
McKesson Makes a Deal, Phyllis G. Holland, John E. Oliver, Peter M.
Bergevin, Kenneth L. Stanley.
Section B. International Issues in
Strategic Management.
Singapore Telecom: Strategic Challenges in a Turbulent Environment,
Loizos Heracleous, Kulwant Singh. Hewlett-Packard Company in
Vietnam, Geok Theng Lau. The Body Shop International PLC: Anita
Roddick, OBE, Ellie A. Forgart, Joyce P. Vincelette, Thomas L.
Wheelen. Waterford Wedgwood, PLC. (2000): The Millennium, Thomas L.
Wheelen, Edward Kosobov, Philip H. Anderson, Kathryn E.
Wheelen.
Section C. General Issues in Strategic
Management.
Industry One: Internet/Software.
Larry J. Ellison—Entrepreneurial Spirit at Oracle Corporation
(2000), Joyce P. Vincelette, Ellie A. Fogarty, Thomas L. Wheelen.
Palm Computing, Inc. 2002: How to Survive in the Crowded PDA
Market? Cynthia Tonucci, Alan N. Hoffman. Handspring, Inc. 2002,
Lisa-Marie Mulkern, Alan N. Hoffman. Apple Computer Inc. (2000):
Here We Go Again, David B. Croll, Gordon P. Croll, Andrew J. Croll.
Industry Two: Internet Companies.
WingspanBank.com, Laura Cooke, Liza Hovey, Hyung Kim, Paul
Rakowski. drkoop.com, Nicole Herskowitz, Fred Howard, Michael
Iverson, Janet Mehlhop, Pilar Speer.Industry Three: Recreation and
Leisure.
Harley-Davidson, Inc. 2002: The 100th Anniversary, Patricia A.
Ryan, Thomas L. Wheelen. Carnival Corporation (2002), Michael J.
Keeffe, John K. Ross, III, Bill J. Middlebrook. Reebok
International, Ltd. 2002 Thomas L. Wheelen, Moustafa H. Abdelsamad,
Richard D. Wheelen, Thomas L. Wheelen II.Industry Four: Major Home
Appliances.
U.S. Major Home Appliance Industry in 2002: Competition Becomes
Global, J. David Hunger. Maytag Corporation (2002), J. David
Hunger.Industry Five: Mass Merchandising.
Kmart Corporation: Seeking Survival in a Changing Marketplace 2002,
James W. Camerius. Wal-Mart Stores, Inc.: On Becoming the World's
Largest Company 2002, James W. Camerius.Industry Six: Specialty
Retailing/Distribution.
The Home Depot, Inc.: Growing the Professional Market (Revised),
Thomas L. Wheelen, Hitesh (John) P. Adhia, Thomas H. Cangley, Paul
M. Sweircz. Gardner Distribution Co.—Providing Products for Plants
and Pets, Tom Hinthorne.Industry Seven: Entrepreneurial
Ventures.
Adrenaline Air Sports, Larry Alexander, Billy Cockrell, Jonathan
Charlton. 25. Inner-City Paint Corporation Revised, Donald K.
Kuratko, Norman J. Gierlasinski. Guajilote Cooperativo Forestal:
Honduras, Nathan Nebbe, J. David Hunger.Industry Eight:
Manufacturing.
The Vermont Teddy Bear Co., Inc. (2002): Challenges Facing a New
CEO (Revised), Joyce P. Vincelette, Ellie A. Fogarty, Thomas M.
Patrick, Thomas L. Wheelen. The Carey Plant, Thomas L. Wheelen, J.
David Hunger.Industry Nine: Beverage/Food.
Arm & Hammer 2002: Church & Dwight Grows Up, Roy A. Cook. Redhock
Ale Brewery, Stephen E. Barndt.Industry Ten: Transportation.
American Airlines' Dilemma: 2002, Richard C. Scamehorn. The Boeing
Commercial Group: Decision 2001, Richard C. Scamehorn.
Mercedes-Benz and “Swatch”: Inventing the Smart and Networked
Organization, Eric Pfaffmann, Ben M. Bensaou.Section D. Issues in
Not-for-Profit Organizations.A.W.A.R.E. Always Wanted a Riding
Experience, John K. Ross, III, Eric G. Kirby.Section E. Internet
Research Mini-Cases.eBay, Maryanne Rouse. Hershey Foods
Corporation, Maryanne Rouse. AirTran Holdings, Inc. Maryanne Rouse.
Tyson Foods, Inc. Maryanne Rouse. Eli Lily & Company, Maryanne
Rouse.Section F. Additional internet Research Mini-Cases Available
on Web Site.Southwest Airlines Company, Maryanne Rouse. Stryker
Corporation, Maryanne Rouse. H.J. Heinz Company, Maryanne Rouse.
Williams-Sonoma, Maryanne Rouse. Pfizer, Inc. Maryanne Rouse.