Table of Contents

• Part One - Your Strategic Self
• Part Two - Thinking like a Strategist   
• Part Three - Creating Your Strategy
• Part Four - Winning with Strategy     
• Part Five - Making Your Strategy Work   
• Part Six - The Strategy Book Tool Kit  
• Final Words
• Further Reading
• Index

About the Author

Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.