About the Author

Donal Daly is CEO and founder of Altify, which is his fifth global business enterprise. Combining his expertise in enterprise software applications, artificial intelligence and sales methodology, he continues to revolutionize the sales effectiveness industry. Donal was also CEO and founder at Software Development Tools, NewWorld Commerce, The Customer Respect Group, and Select Strategies - all of which were acquired by various parties. Donal is the author of four books including his recent Amazon Bestseller, Account Planning in Salesforce, and Select Selling Sales Fieldbook.