John Simmons is an independent writer and consultant. He was a director of Newell and Sorrell from 1984 until the merger with Interbrand in 1997. He headed many large brand programmes with companies as diverse as Waterstone's, Royal Mail, Air Products and the National Theatre. He established Interbrand s verbal identity team before he left in 2003. His current clients include Allied Irish Banks, Anthony Gold Solicitors and Marks & Spencer. John runs 'Writing for design' workshops for D&AD and the School of Life. He also runs 'Dark Angels' workshops, residential courses in remote retreats, which aim to promote more creative writing for business www.dark-angels.org.uk. He has written a number of books on the relationship between language and identity, including 'The Dark Angels Trilogy' - We, Me, Them & It, The Invisible Grail and Dark Angels. His books helped establish the practice of tone of voice as a vital element of branding. He's a founder director of 26, the not-for-profit group that champions the cause of better language in business, and has been writer-in-residence for Unilever and King's Cross tube station. In 2011 he was awarded an Honorary Fellowship by the University of Falmouth in recognition of 'outstanding contribution to the creative sector'. His most recent books are 26 ways of looking at a blackberry, about the creative power of constraints, and Room 121: a masterclass in business writing, co-written with Jamie Jauncey as an exchange over 52 weeks. In June 2011 John's first work of fiction, The angel of the stories, was published by Dark Angels Press, with illustrations by the artist Anita Klein. He recently initiated and participated in the writing of a Dark Angels collective novel Keeping Mum with fifteen writers - the novel was published by Unbound in 2014. John is on the Campaign Council for Writers' Centre Norwich as Norwich becomes the first English City of Literature. John's debut novel, Leaves, published in 2015.
A rarity in the world of business books: something readable, stimulating and full of good sense -- marketing haynet website; I read it with growing delight, for its clarity, good sense and John's obvious pleasure in language -- David Norgrove, Director, Marks & Spencer; John Simmons will inspire you to think again about words, to appreciate them with a sharp consciousness of their power and to use them as the most effective and accurate tools that exist in our universe -- Michael Wolff, Identity Guru; This book is sure to prove inspiring to all business people -- FHM (South Africa); John shows that the power of words can give you and your company new clarity, a special style and greater differentiation in an increasingly competitive world -- John Sorrell, Chairman, UK Design Council 1995-2000
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