""What Do Women Want?" A man who "gets it". Meet the wise, witty
and only occasionally geeky Paco Underhill, who explained to me why
I prefer curved shower curtains." --Christine Lehner, author of
"Absent a Miracle" and "What to Wear to See the Pope".
"Underhill makes these fascinating details even more fun to read
with a conversational, sometimes comic tone." --"St Louis Post
Dispatch"
"Underhill shows himself to be both an amiable and a knowledgeable
guide to the shifting retail landscape." --"Wall Street
Journal"
"With wit, razor-sharp analysis and a better understanding of what
women want than most of us have - or at least realize we have. It
will make female consumers think differently about their shopping
and, hopefully, encourage stores to sell a whole lot differently."
--Jayne O'Donnell, retail and consumer reporter, "USA Today"
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