An entertaining and thought-provoking series of case studies on how to future-proof your business in a digital age, from the founding editor of WIRED.
David Rowan was founding Editor-in-chief of WIRED's UK edition and technology columnist for The Times, GQ, Conde Nast Traveller and The Sunday Times. He travels excessively to meet crazy-driven startup entrepreneurs who are reinventing every industry in fascinating ways. Fortune 100 companies regularly hire him to explain how these startups plan to kill their businesses, and he invests these speaking fees holistically in startups that plan to kill the corporates' businesses. David founded Voyagers.io to build meaningful community through magical travel adventures. And he's still searching for the future.
Wired UK seems to have provided Rowan, who was its founding editor,
with an enviable launch pad from which he blasts off to talk to the
world’s most innovative people and companies. He does not squander
the opportunity... Rowan’s quest for “non-bullshit strategies that
can really deliver” takes him from Tallinn to Hangzhou. It is an
entertaining quest, well told, and illustrated with plenty of fresh
examples from beyond the usual well-worn Silicon Valley
legends.
*FT Business Books of the Month*
In Non-Bullshit Innovation, Rowan combines the deeply researched
narrative of a great investigative journalist with the practical
punch of a top keynote speaker and delivers a book that is both a
deeply engrossing read and a hugely valuable guide. No
bullshit.
*Dan Cobley, serial entrepreneur, former Google UK MD*
In this remarkable book, David Rowan has gone all around the world
chronicling what is happening inside businesses as they invent the
future. In each case he tells a story of transformation: how an
organisation has found a new way of doing things through innovation
driven by ruthless entrepreneurial imagination. What is especially
useful about Rowan’s journey is that he sticks to real examples of
things that are actually happening, eschewing the vague
abstractions so popular with innovation gurus — hence
“non-bullshit” in the title. He does not just stick with small
startups, let alone dreamy “inventors”. He finds innovation in big
companies and even within governments. And he focuses on the
creation of markets, not just the invention of machines and
gadgets: that is to say, innovation rather than invention.
*The Times*
Perfectly observed, painfully funny and brutally honest, David
Rowan has written a book which goes where no one dared to go. Its
wisdom will save you a decade of heartache, confusion and self
deception. It is the front line in the fight back towards sanity
and the Innovation conversation can never be the same again.
*Mark Adams, Chief Innovation Officer, VICE*
Massively recommend 'David Rowan's new book 'Non-Bullshit
Innovation' - it does exactly what the title promises, showing the
best examples of real business innovation, with no guff at all.
*Rohan Silver, Co-Founder of Second Home*
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