"Choice"The name of Everett Rogers...is virtually synonymous with
the study of the diffusion of innovations.... His coverage is
comprehensive, ranging from the elements of diffusion and the
history of diffusion research to generators of innovation, change
agents, and the consequences of innovations. Among the many
features that make this an exemplary interdisciplinary effort are
Rogers's clear, literate style and his ability to stay in touch
with social realities. He sets a high standard for social
theorists.
"Engineering Management Society"Holds several important lessons for
anyone planning the introduction of new ideas in a
firm....Introduces the latest and probably some of the best
thinking in that area.
"Journal of Communication"Incorporates important
advances....presented in the usual clear, didactic, and often
light-spirited style of the author, who also offers choice examples
of his wide cross-cultural experience. The result is a highly
readable and discussion-provoking text....I shall patiently wait
for the fourth edition.
"Technology and Culture"A classic work....The first two editions of
this hook have long been of value to scholars and
policymakers....Full of interesting insights, solid examples, and
good common sense.
"Technovation"Will remain a classic on innovation for the next
decade.
"ChoiceThe name of Everett Rogers...is virtually synonymous with
the study of the diffusion of innovations.... His coverage is
comprehensive, ranging from the elements of diffusion and the
history of diffusion research to generators of innovation, change
agents, and the consequences of innovations. Among the many
features that make this an exemplary interdisciplinary effort are
Rogers's clear, literate style and his ability to stay in touch
with social realities. He sets a high standard for social
theorists.
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