Table of Contents

Part I: Overview of Managerial Economics. The Nature and Scope of Managerial Economics. Basic Economic Relations. Part II: Demand Analysis. Demand and Supply. Demand Analysis. Demand Estimation. Forecasting. Part III: Production and Cost Analysis. Production Analysis and Estimation. Cost Analysis and Estimation. Linear Programming. Part IV: The Competitive Environment. Perfect Competition and Monopoly. Monopolistic Competition and Oligopoly. Pricing Practices. Government Regulation of the Market Economy. Part V: Long-Term Investment Decisions. Risk Analysis. Capital Budgeting. Organisation Structure and Corporate Governance. Public Management.