Table of Contents

1. Financial Valuation Tools2. Using Financial Reporting Information3. Valuation: Processes and Principles4. Building Pro Forma Financial Statements5. Analyzing the Firm's Environment6. Analyzing the Firm's Operations 7. J. M. Smucker - Projecting Financial Performance8. Capital Structure and the Cost of Capital9. Estimating Discount Rates10. Valuation by Multiples11. Valuing the Firm's Debt12. Valuing Equity Cash Flows Directly14. Final Remarks