Exploring the background, tools and principles of animation production; Understanding the technical constraints of creating for different digital media; Techniques and stages of creating for 3D computer animation; Animation for multimedia and new media; Creating artwork for computer games: from concept to end product; TV case studies: looking behind the scenes at the creation of network idents and commercials; The art and craft of telling a story: narrative and characterization; Project briefs, self-tests, tutorials and resources.
* Clear coverage of the principles and techniques of digital
animation, with step-by-step colour illustrations, to put you ahead
of the rest
* Get the best from your software and hardware - understand the
constraints and demands when creating for different media
* Expert advice and a huge range of resources to help you make the
most of animation opportunities in TV, games, multimedia and web
Marcia has over 30 years of experience as an artist, art director, animator and teacher. Her award winning productions have appeared worldwide in film festivals and on television.
'This well-written, easy-to-follow guide balances the heart of
animation development with the key technical conventions. Visually
stunning, it cleverly demonstrates tools and techniques across
several digital platforms through the unique perspectives of
successful animators. First I recommend challenging yourself with
the self-test in Chapter 8, and then read the book from cover to
cover. You'll have a blast'
Anne M. White, Principal & Managing Director, TAG Chairperson,
BDA/Board of Directors, PROMAX, Los Angeles, CA, USA
'This book is a must for all aspiring animators and for all media
production students. I thoroughly recommend it.'
Andrew Daffy, Co-Head 3D Commercials, FrameStore CFC, UK
'A visual treat... What a great resource for people new to the
world of computer animation.'
Mike Kroes at Creativecow.net
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