Edward Rosenthal makes a challenging argument that the hallmark of modernity is that 'choice' has been extended to every corner of our lives -- the material, the social, the cultural, the conceptual, and the moral. To make his case, he discusses...everything! There is an idea or an observation worth thinking about on every page of this extraordinary book. -- Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action, Swarthmore College, author of The Paradox of Choice: Why More is Less Insightful and broad-ranging ruminations on the ever-increasing array of choices we face. As Rosenthal ably demonstrates, these options play a surprisingly pervasive role in shaping our psyches, our economy, and our culture. -- John Allen Paulos, author of Innumeracy and A Mathematician Reads the Newspaper Once men and women had hardly any choices in life, and now these are so many that choice itself has become a source of anxiety. Switch off your 500 cable channels and read Edward Rosenthal's important new book. -- Gregg Easterbrook, author of The Progress Paradox The Era of Choice sheds light on a central dilemma of our time. In an era we when we are freer to choose than ever, we are increasingly overwhelmed by our choices. Edward Rosenthal brings his prodigious knowledge of philosophy, social theory, and history to help us better understand how we got to this point and where we might go from here. -- Richard Florida, Hirst Professor of Public Policy, George Mason University, author of The Rise of the Creative Class and The Flight of the Creative Class
Edward C. Rosenthal is Associate Professor of Management Science and Operations Management at the Fox School of Business and Management at Temple University.
This is an extremely readable cautionary tale about the 'vicious
spiral of choice,' of how unresolved dualisms have informed modern
life.... Rosenthal is a wonderful guide to intellectually demanding
material.
*Publishers Weekly*
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