Michael Casey is writer and researcher in the fields
of economics, finance, and digital technology and culture. Since
the summer of 2015, he has been employed as Senior Advisor for
the Digital Currency Initiative at MIT's renowned Media Lab, while
also providing consulting services and speaking globally on the
evolving digital governance of the global economy. Before his MIT
assignment, Casey spent 18 years at the Wall Street
Journal, where he was most recently a senior columnist
covering global economics and markets. He is the author of four
books: Che's Afterlife: The Legacy of an Image (Vintage,
2009); The Unfair Trade: How Our Broken Global Financial System
Destroys the Middle Class (Crown, 2012); The Age of
Cryptocurrency: How Bitcoin and the Blockchain are Challenging the
Global Economic Order (co-authored with Paul Vigna; St.
Martin's Press, 2015); and The Social Organism: A
Radical Understanding of Social Media to Transform Your
Business and Life (co-authored with Oliver Luckett; Hachette,
2016).
“Fascinating. . . . Bracing and keenly observed. . . . Not only a
cultural history of an image, but also a sociopolitical study of
the mechanisms of fame.”
–Michiko Kakutani, The New York Times
“One of the first books on a rarely discussed aspect of Guevara–his
branding and why it has endured for more than four decades. . . .
Che’s Afterlife provides a detailed account of the ‘product launch’
of the Guevara brand, with Cuba’s Fidel Castro serving as ‘brand
manager.’ In doing so, it offers lessons for Obama on how to
rebrand the United States in Latin America.”
–The Miami Herald
“There are those who only know Fidel Castro’s comrade in arms as a
commercial image festooned on fashion, bottles of booze, air
fresheners and even condoms. Journalist Casey unlocks the iconic
image taken by Cuban lenseman Alberto Korda in what Casey calls ‘a
frozen millisecond’ in 1960 Havana.”
–New York Post
“Enthralling. . . . About as timely as a book gets. . . . Casey
takes off on a quest to find the heart of the definition-of-seminal
Che Guevara image. What he comes away with is a fascinating tale of
the photographer, the history of the print itself and a global
account of the countless places and people that exact image has
touched.”
–Weekly Dig (Boston)
“Che’s Afterlife is worth the read for its historical clarity,
Casey’s vivid storytelling, and his adroit analysis of the
multilayered meaning of photography as both a vehicle for and a
destroyer of ideals.”
–DigitalCity.com (America Online blog)
“In this entertaining and provocative book, Michael Casey takes us
into the realm where Che’s martyrdom ends and his global branding
begins. Che’s Afterlife is also a smart and sassy comment about our
life and times; well worth the read.”
–Jon Lee Anderson, author of Che Guevara: A Revolutionary Life
“The definitive account of the birth and dissemination of an iconic
image. . . . A riveting tale of art and ambition, of rebellion and
merchandising. . . . Illuminating and essential reading.”
–Héctor Tobar, author of Translation Nation
“Lively and informative. . . . Smartly chronicles the explosive
Guevara growth industry in the marketplace of ideas and icons.”
–Tom Miller, author of Trading With the Enemy
“Eagle-eyed. . . . Insightful. . . . An evocative and well-written
account of All Things Che.”
–Ann Louise Bardach, author of Cuba Confidential and Without
Fidel
“A tour de force of pop cultural entertainment and analysis.”
–Professor David D. Perlmutter, author of Blog Wars
“[A] notable history of how the Che Guevara brand was “produced”. .
. . Innovative.”
–Jorge Castañeda, author of Compañero: The Life and Death of Che
Guevara
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