Promotional Information

According to a 2004 study, organizations with higher levels of effective internal communication are more profitable. Researchers also found that companies with the highest levels of effective communication experienced a 26 percent total return to shareholders over 4 years, whereas firms that communicate least effectively experienced a 15 percent return.

About the Author

Jason S. Wrench, EdD, is associate professor in the Communication and Media Department at the State University of New York at New Paltz.