Table of Contents

Acknowledgements Picture credits 1. Introduction 2. Some background debates 3. Representations of gender in the past 4. Representations of gender today 5. Giddens, modernity and identity 6. Michel Foucault: lifestyle analyst 7. Queer theory and fluid identities 8. Men's magazines and modern male identities 9. Women's magazines and female identities today 10. Directions for living: Role models, pop music and self-help discourses 11. Conclusions: References.

Reviews

"An exuberant account of the changing landscape of popular media and culture. David Gauntlett shows how gender politics are reinvented for popular consumption, in ways which illustrate the media alert to its own critics but also influenced by new ways of thinking and effected by the introduction of new constraints."
-Angela McRobbie, Goldsmiths College, University of London