Table of Contents

1. Introduction 2. Naturals 3. Built For Action 4. Animal Origins 5. The Hunt For Reasons 6. In The Mind 7. Sports Emasculated 8. Control Of The Body 9. Behind On Points 10. Champs And Cheats 11. Not For The Fainthearted 12. Representing The Challenge 13. A Match Made In Heaven 14. At The Business End 15. The [Nike Logo] That Conquered The World 16. Buying Into Celebrity Culture 17. Same Rules, Different Game 18. Tomorrow's Game. Bibliography. Name And Subject Index. Title Index

About the Author

Ellis Cashmore is Professor of Media and Sport at the School of Health, University of Staffordshire, UK.

Reviews

'Provides a thorough overview of issues that pervade the growing field of sports sociology ... it is a text that is to be strongly recommended.' - Sociology Praise for a previous edition:
'Ellis Cashmore's text is a clear and eloquent outline of many of the important areas in the broad field of sports sociology ... an original, interesting and timely interpretation of a fast-moving field of academic study.' - Times Higher Education Supplement