Table of Contents

List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Regional multinationals: the data; 3. Two regional strategy frameworks; 4. Regional and global strategies of multinational enterprises; 5. Retail multinationals; 6. Banking multinationals; 7. Pharmaceutical and chemical multinationals; 8. Automobile multinationals; 9. Profits of leading multinational enterprises; 10. Analysis of the regional and global strategies of large firms; 11. Regional multinationals and government policy; 12. Regional multinationals: the new research agenda; Appendix. The 500 companies with the triad percent sales, alphabetical, 2001; Company notes; Case references; Academic references; Author index; General index.

Promotional Information

The regional nature of multinational business is explored with new models for business strategy.

About the Author

L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.

Reviews

"Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey Business School, University of Western Ontario "a must-read for MNE executives, scolars of international management, and graduate students with their sights set on international business careers." Michael A. Hitt, Distinguished Professor, Texas A&M University "required reading for anyone interested in the evolving structure of the international economy or the strategy and organizational structure of international firms. Rugman's arguments and conclusions have novel and important implications for the strategic management of multinational firms, international business theory, economic governance and international business research." Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "As usual, Alan Rugman provides comprehensive data and thorough analysis to support a strong argument against conventional wisdom." Professor George S. Yip, London Business School, and author of Total Global Strategy "A must-read for academics, practitioners, and public policymakers who are looking for fresh ideas on the topic of globalization and global strategy." Joseph Cheng, Professor and Director, Center for International Business Education and Research (CIBER), University of Illinois at Urbana-Champaign