General organization of material: "The authorsa philosophy of PR
writing, their evidence of practical and academic
background/knowledge, plus, their writing style (they practice what
they preach - - simple, straight forward writing). I am very
satisfied with the text."
General organization of material: "The authors philosophy of PR
writing, their evidence of practical and academic
background/knowledge, plus, their writing style (they practice what
they preach - - simple, straight forward writing). I am very
satisfied with the text."
General organization of material: "The authors' philosophy of PR
writing, their evidence of practical and academic
background/knowledge, plus, their writing style (they practice what
they preach - - simple, straight forward writing). I am very
satisfied with the text."
"A good chapter on ethics. The portion of the chapter on refusing
assignments or asking for reassignment is excellent. Students need
to know that they do not have to do the organizations bidding if it
involves unethical practices."
"I have looked over other texts and am not satisfied with them as
alternates."
"Perhaps the chief virtue of the book centers on the fact that
chapters seven through 20 cover many of the forms PR writing can
take. With undergraduates, I like to have a single textbook from
which I can teach. Assigning multiple books to a class does not
work well with college sophomores and juniors. The breadth of this
book allows me to teach from one text."
"The text also does a very nice job of including basic computer
tools, such as grammar check and PowerPoint presentations."
General organization of material: "The authors? philosophy of PR
writing, their evidence of practical and academic
background/knowledge, plus, their writing style (they practice what
they preach - - simple, straight forward writing). I am very
satisfied with the text."
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