Table of Contents

Defining media events - high holidays of mass communication; scripting media events - contest, conquest, coronation; negotiating media events; performing media events; celebrating media events; shamanizing media events; reviewing media events. Appendix: five frames for assessing the effects of media events.

Reviews

An imporant work that should be read by everyone in the media and culural studies and may involved in the study of other modern institutions and political processes.--Eric Rothenbuhler "Contemporary Sociology "

Media Events is a feat of scholarship about a medium that tends to defy scholarship. It is a comprehensive, thoughtful, and original delineation of a phenomenon of live television as a powerful social force. This book marks a milestone in the understanding of how we are affected by television.--Daniel Schorr "National Public Radio "

The publication of the Media Eventsis itself a media event of great imporantance to scholars and professionals in broadcasting and electronic media.--Michael Real "Journal of Broadcasting and Electronic Media "