Table of Contents

Short forward by author Shoich Aoki 300 portraits with associated captions.

About the Author

Shoich Aoki is the leading publisher and photographer of street fashion in Japan. In addition to his work on 'Fruits' magazine he is also the author of 'Streets', a similar venture which charts and photographs the street fashions of major capitals in Europe and the USA. His photographs are simple in their design but extremely well executed as documentation of street life. In depth and personal, they capture the energy and style of street fashion.

Reviews

"A funny, funky look at Tokyo's street fashion... Guaranteed to give you that happy-all-over feeling."—Elle "Fascinating... Inventive."—i-D "Will delight all dedicated followers of fashion."—Glamour "hat is exciting about [Aoki's] photographs is that he portrays teenagers' desires to express themselves through the way they dress. The originality and non-conformist attitudes they exude show little desire to follow trends. By taking in references as far flung as Blade Runner nihilism, Vivienne Westwood couture and Hello Kitty kitschness, Aoki's subjects pride themselves on creating a personal identity that is instantly recognisable as their own."—Dazed & Confused