Table of Contents

Part 1 Introductions: mass communication, popular taste and organized social action, Paul Lazarsfeld and Robert Merton; culture industry reconsidered, Theodor Adorno; the medium is the message, Marshall McLuhan; mass communication and minority culture, Raymond Williams; encoding/decoding, Stuart Hall; the power of image, Annette Kuhn; the public sphere, Johann Habermas; the masses - the implosion of the social in the media, Jean Baudrillard. Part 2 Production and regulation: on the cultural industries, Nicholas Garnham; the media and the state, Colin Sparks; redrawing the map of the communications industries, Graham Murdock; producers in British television, Jeremy Tunstall; governing the BBC, Asa Briggs. Part 3 Text - codes and structures: radio signs, Andrew Crissell; the codes of television, John Fiske; programming as sequence or flow, Raymond Williams; broadcast TV narration, John Ellis. Part 4 Ideology, genre and mode of address: racist ideologies and the media, Stuart Hall; fictions and ideologies - the case of situation comedy, Janet Woollacot; progressive television and documentary drama, John Caughie; televised chat and the synthetic personality, Andrew Tolson. Part 5 Feminist readings: survival skills and daydreams, Janice Winship; Cagney and Lacey - feminist strategies of detection, Danae Clark; the page three girl speaks to women too, Patricia Holland. Part 6 "Postmodern" media: whose imaginary? the televisual apparatus, the female body and textual strategies in select rock videos on MTV, Ann E. Kaplan; postmodernism and popular culture, Angela McRobbie. Part 7 Reception "effects" to "uses": desensitization, violence and the media, H. Eyseneck and D. Nias; on the social effects of television, J. Halloran; the television audience - a revised perspective, Denis McQuail et al; uses and gratifications research - a critique, Philip Elliott. Part 8 The politics of reading: cultural transformations - the politics of resistance, David Morley; housewives and the mass media, Dorothy Hobson; wanted - audiences - on the politics of empirical audience studies, Ien Ang. Part 9 Beyond hegemony?: behind closed doors - video recorders in the home, Ann Gray; moments of television - neither the text nor the audience, John Fiske. Part 10 Soap opera: creating the audience, David Buckingham; the continuous serial - a definition, Christine Geraghty; the search for tomorrow in today's soap operas, Tania Modleski; Dallas and feminism, Ien Ang; "Crossroads" - notes on a soap opera, Charlotte Brunsdon; everything stops for "Crossroads" - watching with the audience, Dorothy Hobson. Part 11 News: the production of radio and television news, Philip Schlesinger; news values and news production, Peter Golding and Philip Elliott; bias, objectivity and ideology, Peter Golding and Philip Elliott; the social production of news, Stuart Hall et al; policing the crisis - mugging, the state and law and order, Stuart (Part contents)