Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability, search engine optimization, affiliate marketing, online PR, social networking sites, email marketing, web metrics and blogging.
Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. Calvin Jones is an experienced business writer and has been collaborating with Damian Ryan on projects for several years.
"One of the most comprehensive yet easy-to-read books on digital
marketing available"
*The Marketer*
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