Table of Contents

Wine tourism: an introduction; The maturing wine tourism product: an international overview; The development of wine tourism in France; Meeting the winemaker: a case study of wine tourism product development in an emerging wine region; Wine routes in South Africa; Wine tourism and consumer behaviour; Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries; Wine tourism in New Zealand; Wine tourism in the United Kingdom; Vasse Felix winery development; Wine tourism as a component of destination marketing, promotion and regional development; The development of a national wine tourism plan: wine tourism organizations and development in Australia; The Northeast wine route: wine in Ontario, Canada and New York State; Cycle trails and wine tourism in Europe; The Napa Valley, California: a model of wine region development; The future of wine tourism.

Reviews

The intended audience is 'people in the wine and tourism industries' as well as 'students of the grape'. It seeks to position itself as an invaluable text for both students & practitioners alike. It is written by 'people who are interested & involved in wine from both an academic & business perspective'... These contributors are drawn from six countries, in addition to England. Hence this is a complex blend with a strong international flavour. Their chosen blend is very diverse & ought to contain something for everyone with an interest in this field. The book is clearly laid out & contains an interesting mixture of illustrations, figures, tables & other statistical data. Its international credentials are obvious & it does provide a solid introduction to a diverse subject. The contributions are both serious & relevant. They cover both academic & practical aspects of the field. It is a work that deserves to be consumed whilst young because of its relevance to a rapidly growing market. Keith Johnson, Trinity and All Saints College, University of Leeds (forthcoming review in the International Journal of Hospitality Management)