Table of Contents

Mass Communication in Society - the Textbook for Our Lives; Research and Theory in Mass Communication - How We Study Media Scientifically; Portrayals of Groups - Distorted Social Mirrors; Advertising - Food (and Everything Else) for Thought; Communication of Values - Media as Parent and Priest; Sports - Marriage of Convenience or Conquest by Television?; News - Setting the Agenda About the World; Politics - Using News and Advertising to Win Elections; Violence - Does All That Mayhem Matter?; Sex - Turning On, Turning Nasty; Prosocial Media - Helpful Media Helping People; Living Constructively with Media - Taking Charge in the New Millennium.