Table of Contents

List of Illustrations
Acknowledgments

Introduction ``Perhaps Your Diet Is Too Modern'' - 
The Discovery of Avitaminosis
``They Need It Now'' -
Popular Science and Advertising in the Interwar Period
``To Protect the Interest of the Public'' -
Vitamins, Marketing, and Research
``Superior Knowledge'' - 
Pharmacists, Grocers, Physicians, and Linus Pauling
Miles One-A-Day -
The History of a Vitamin Dynasty
Acnotabs -
Scientific Evidence in the Marketplace
``Millions of Consumers Are Being Misled'' -
The Food and Drug Administration and Consumer Protection
``Preserve Our Health Freedom'' -
Science in Consumer Politics
``Intensity'' Makes the Difference -
Vitamins in the Political Process

Conclusion Vitamania? Vitamins in Late Twentieth-Century United States
Notes
Index

About the Author

Danielle Bernardi is a UC President's Postdoctoral Fellow in the Department of Film and Television at UCLA.

Reviews

The Birth of Whiteness also offers some startling and innovative research into an ill-preserved and almost forgotten era in film.
*Cineaste*

This seminal anthology explores how the stylistic and institutional development of classical Hollywood cinema went hand in hand with a profound and pervasive ideological commitment to the depiction of race.
*coeditor of Visions of the East: Orientalism in Film*