Part 1 The Ambiguity of the Market Part 2 The True Believers Part 3 Selling the Market Part 4 Cynicism, Faith and Foolishness Part 5 Putting it All Together Part 6 Some Practical Advice for the Individual Investor Part 7 A Theoretical and Methodological Note Part 8 A Selected Glossary of Stock Market Terminology
Charles W. Smith is professor and chair of sociology at Queens College, CUNY. The Mind of the Market, his earlier work, was an Alternative Selection of the Book of the Month Club and Fortune Book Club. Market Values in American Higher Education, Smith’s next work, is due out in the Spring of 2000.
In his deeply ironic analysis, Charles Smith shows us that the
highly specialized milieux of securities markets resemble life in
general; mysterious in some ways, unpredictable in other ways,
intimately dependent on socially created stories in every regard,
yet centered on mundane transactions of sale and purchase. What's
more, Smith relates the market's operation to the everyday
activities of its uncertain, often worried participants.
*Viviana Zeliver, Princeton University*
Charles Smith x-rays the reasoning behind the behavior of
professionals that investors encounter as they navigate the market.
Mercilessly stripping away the rhetoric, he gives a spare yet clear
and revealing account of six fundamental ways of thinking, and
advises investors on how to cope with the sales strategies that
correspond to them. An eye-opener for the legions bewildered by
their investment advisers, or for any who simply want to understand
the ‘mind of the market.'
*Mark Granovetter, Stanford University*
My absolute favorite new investment book should be read by anyone
eager to make a million in the market, Success and Survival on Wall
Street: Understanding the Mind of the Market. . . . Smith has come
up with a taxonomy of the Wall Street species.
*Business Week*
Smith's book is a representative of a rare genre: sociology books
useful to the general reader.
*Contemporary Sociology*
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