Table of Contents

Introduction -- Acknowledgments -- About the Author -- 1 Deciding to Run -- 2 Getting Involved -- 3 Using the Elections Department -- 4 Spreading the Word -- 5 Setting Up Your Campaign Headquarters -- 6 Setting Your Priorities -- 7 Raising Money -- 8 Hiring Staff -- 9 Defining the Issues -- 10 Writing and Delivering Speeches -- 11 Finding and Using Volunteers -- 12 Exploring and Utilizing Technology -- 13 Using Signs -- 14 Using Mail and the Media -- 15 Creating a Public Image -- 16 Dealing with Candidates' Forums and Dealing with Opponents -- 17 Walking Door to Door -- 18 Campaign Ethics -- 19 Screening the Candidates -- 20 Campaigning in the Schools -- 21 Campaigning in a Multicultural Community -- 22 Creating the Phone Bank -- 23 Organizing the Poll Watchers -- 24 Dealing with Emotions -- 25 Handling Election Day -- 26 Cleaning Up and Saying Thanks -- 27 Conclusion.

About the Author

Susan Guber served three terms in the Florida House of Representatives. Prior to her election, she chaired Dade County Common Cause, the Citizen's Coalition for Public Schools, and the Women's Political Caucus. MS. Guber grew up in Brookline, Massachusetts and received her B.A. degree from the University of Chicago. For the past thirty-two years, she has lived in Miami, Florida. She has been married for thirty-eight years and has two married daughters and a granddaughter. Currently Susan Guber is a lobbyist, mainly dealing with healthcare issues. She serves on the Florida Commission on the Status of Women and the Dade Cultural Affairs Council. She was recently elected chair of the Dade Cultural Alliance.

Reviews

"It's all here-how to run, and how to win... it's unique, written by someone who knows what it's like to throw her hat in the ring and put together a winning campaign. What I particularly like about it is its emphasis on grass roots campaigning-something our candidates and our political parties aren't doing enough of these days."
-Michael Dukakis, Governor of Massachusetts, U.S. Presidential Candidate
"How to Win Your First Election is the ideal 'how-to' book for aspiring candidates, campaign managers, public relations consultants, and students of political science and American government."
-Wisconsin Bookwatch