About the Author

William B. Helmreich, Ph.D. is a noted expert on the sociology of everyday life and risk behavior, and is an award-winning author of 14 books. He has been interviewed by Oprah and Larry King, and has appeared on all the major networks to discuss his work. Helmreich has also written for the New York Times, Los Angeles Times, Newsday, and many scholarly journals. He lives in New York, NY.

Reviews

Any student of human behavior will enjoy this book.
*Library Journal*