Reviews

?Howard Behar, the keeper of Starbucks? soul for many years, has given us a book about how to succeed anywhere?not just in business. His ten principles should be required reading for every government official and college president.?
?Former U.S. Senator Bill Bradley
?Howard Behar has written the most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I?ve ever read.?
?James A. Autry, author of "The Book of Hard Choices" and "The Servant Leader"
?"It's Not About the Coffee" offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.?
?Bob Fisher, former chairman, Gap Inc.
?The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.?
?David Allen, author of "Getting Things Done"
?The story of Starbucks is itself an astonishing read. But what's even better is getting a true insider's view of how it all happened. This book is a"

aHoward Behar, the keeper of Starbucksa soul for many years, has given us a book about how to succeed anywhereanot just in business. His ten principles should be required reading for every government official and college president.a
aFormer U.S. Senator Bill Bradley
aHoward Behar has written the most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book Iave ever read.a
aJames A. Autry, author of "The Book of Hard Choices" and "The Servant Leader"
a"Itas Not About the Coffee" offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.a
aBob Fisher, former chairman, Gap Inc.
aThe tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.a
aDavid Allen, author of "Getting Things Done"
aThe story of Starbucks is itself an astonishing read. But whatas even better is getting a true insideras view of how it all happened. This book is a must-have for any leader who aspires to build an enduringly great company.a
aKeith Yamashita, chairman, Stone Yamashita Partners
a"Itas Not About the Coffee" is a testament to Beharas profound grasp of the link between relationshipsaletas call it human connectivityaand success. Read it!a
aSusan Scott, author of "Fierce Conversations"
aHowardas ten basic principles illustrate how genuine, purposeful, and caring attention to your people can drive extraordinary results.a
aCraig E. Weatherup, former president, PepsiCo, and chairman and CEO, Pepsi-Cola
aWhen Howard speaks of words like amission, a apride, a and aservice, a he is laying out the tenets for running a business and building one of thegreatest brands in the world. This book is a step-by-step guide for people searching for daily inspiration and those meant to deliver it.a
aKevin Plank, CEO, Under Armour
a"Itas Not About the Coffee" has the potential to be life changing for executives who want to inspire genuine greatness in their teams and bring more meaning to their own lives.a
aChip Adams, partner, Rosewood Capital

Howard Behar, the keeper of Starbucks soul for many years, has given us a book about how to succeed anywherenot just in business. His ten principles should be required reading for every government official and college president.
Former U.S. Senator Bill Bradley
Howard Behar has written the most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book Ive ever read.
James A. Autry, author of "The Book of Hard Choices" and "The Servant Leader"
"Its Not About the Coffee" offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.
Bob Fisher, former chairman, Gap Inc.
The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.
David Allen, author of "Getting Things Done"
The story of Starbucks is itself an astonishing read. But whats even better is getting a true insiders view of how it all happened. This book is a must-have for any leader who aspires to build an enduringly great company.
Keith Yamashita, chairman, Stone Yamashita Partners
"Its Not About the Coffee" is a testament to Behars profound grasp of the link between relationshipslets call it human connectivityand success. Read it!
Susan Scott, author of "Fierce Conversations"
Howards ten basic principles illustrate how genuine, purposeful, and caring attention to your people can drive extraordinary results.
Craig E. Weatherup, former president, PepsiCo, and chairman and CEO, Pepsi-Cola
When Howard speaks of words like mission, pride, and service, he is laying out the tenets for running a business and building one of the greatest brands in the world. This book isa step-by-step guide for people searching for daily inspiration and those meant to deliver it.
Kevin Plank, CEO, Under Armour
"Its Not About the Coffee" has the potential to be life changing for executives who want to inspire genuine greatness in their teams and bring more meaning to their own lives.
Chip Adams, partner, Rosewood Capital