PLUNKETT'S SPORTS INDUSTRY ALMANAC 2007 A Short Sports Industry Glossary Introduction How To Use This Book Chapter 1: Major Trends Affecting the Sports Industry 1) Introduction to the Sports Industry 2) NFL: The Biggest Money in U.S. Sports 3) NFL Television Rights Change Hands 4) Major League Baseball Bounces Back 5) The NBA Goes Global/Yao Creates Great Marketing Opportunities in China 6) Golf Tournament Sponsorships Go for Big Bucks 7) Golf Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages 8) Hockey Lockout Takes a Toll on Jobs 9) World Soccer Faces Trouble Due to Lack of Parity/MLS Sees Modest Growth 10) NASCAR Soars/A New York City-Area Race Track May Be Next 11) Lacrosse May Be the Fastest-Growing Team Sport in America 12) Sports Agents Become Indispensable 13) New Platforms Revolutionize Electronic Games 14) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants 15) Wealthy Consumers Pay Big Bucks for High-End Sports and Recreation 16) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel 17) Athletic Footwear Draws Big Names from Athletes to Designers 18) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China 19) Exercise Apparel Sales Boom 20) Nanotechnology Has a Growing Role in Sports Equipment 21) Nanotech and Smart Fabrics Proliferate Chapter 2: Sports Industry Statistics U.S. Sports Industry Overview Top 30 U.S. Recreational Sports/Activities, Ranked by Participation, 2005 U.S. Sports League Summary, 2005 Annual Revenues from Sports Broadcast Rights Fees, 2005 Overview of the Media Contracts of the Big Four Sports U.S. Sporting Goods Exports: 1995-2005 U.S. Sporting Goods Imports: 1996-2005 Chapter 3: Important Sports Industry Contacts Addresses, Telephone Numbers and World Wide Web Sites Chapter 4: THE SPORTS 350: Who They Are and How They Were Chosen Industry List, With Codes Index of Rankings Within Industry Groups Alphabetical Index Index of Headquarters Location by U.S. State Index of Non-U.S. Headquarters Location by Country Index by Regions of the Firms Have Locations Index by Firms with Operations Outside the U.S. Individual Profiles on each of THE SPORTS 350 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities Index of Subsidiaries, Brand Names and Selected Affiliations
Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett's client list includes 5,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website, www.plunkettresearch.com, and around the globe by major booksellers and news distributors. Jack Plunkett's work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine. Plunkett is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal. The New York TImes and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists.
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