Table of Contents

Contents: Preface by Jacques Rogge Foreword by Holger Preuss 1. Introduction: The Situation of Modern Cities and the Olympic Games 2. Methodology: Justifications for Use 3. Financing of the Games: Interests, Winners and Losers 4. Growth and Financial Gigantism: The Scale of the Olympic Games 5. Technique of Measuring: The Economic Impact of Olympic Games 6. Tourism and Exports: The Sleeping Giants 7. Investments and the Reconstruction of a City: Burdens and Opportunities 8. The Great Source of Income: Revenues of the OCOG 9. The Flip Side of the Coin: Expenditures of the Organizing Committee 10. Jobs, Jobs, Jobs: Great Opportunities or Flash in the Pan? 11. The Olympic Aftermath: Price Increases and Economic Legacy 12. Reflections: The Olympics Today and the Challenge for Future Hosts References Index

About the Author

Holger Preuss, Professor of Sport Economics and Sportmanagement, Johannes Gutenberg-University Mainz, Germany and member of the Research Team Olympia

Reviews

"'The Olympic Games are the most prestigious sports event that a city can organise. They are the dream and fulfilment of young athletes. They also represent an extraordinary sporting, social, cultural and environmental legacy for the host city, the region and the country. The IOC is dedicated and committed to ensuring that its legacy is the best possible one. Professor Holger Preuss highlights the beneficial impact of the Olympic Games, financially and socially. Nowadays, hosting the Olympic Games can act as a catalyst for urban redevelopment, enabling changes, which might normally take several decades, to be completed over a seven-year cycle. This work, which highlights macroeconomic and business analysis related to over 30 years of Olympic Games' history, will certainly be useful to share the knowledge and the various experiences in this field and prove a valuable tool for students and researchers who are interested in the Olympic Movement. It is through similar publications that the complexity of the Olympic Games and their economic impact can be further understood by the generations to come. I trust that each of you will enjoy reading this book and appreciate the work of its author.' - Preface by the President of the International Olympic Committee, Jacques Rogge"