Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.
"The engineering innovations that spurred Honda's growth in its
first quarter-century have given way to more convention forms of
success. No one can understand Honda, or the current state of the
global auto industry without reading Mr. Sato's book."
-Pulitzer Prize-winner Paul Ingrassia
"Masaaki Sato's career as a business journalist enabled him to see
firsthand much of the evolution, struggles and fascinating men who
built Honda, the youngest of Japan's automotive giants. Sato does a
masterful job of weaving together the ambitions and conflicts
between the strong personalities of the Honda Founders with the
economic, industrial and political upheavals that tipped global
automotive power in Japan's favor and vaulted Honda into Japan's
Big Three despite the obstacles thrown in its way."
-Maryann Keller, leading auto industry analyst
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