/ Key title This is the first book to truly capture Donald Trump. A man consistently ranked in the Top 100 Richest People in the world, Trump also brings the perspective of an entrepreneur who overcame an extremely public bankruptcy -- all thanks to his unique approach to life and business, "Think big and kick ass!" 1. TOP NAMES: Donald Trump and Bill Zanker of The Learning Annex. Donald Trump is a household name: one of only a handful of people solely recognizable worldwide by a one-word moniker. The Learning Annex is the top institution nationwide for adult education. Trump and Zanker are both bold, brash, and take no prisoners. This is the perfect match of subject and authors. 2. UNPRECEDENTED MARKETING CAMPAIGN: Collins US is committed to making this a long-term #1 New York Time bestseller. In addition to the $200K marketing campaign that we have committed to this book, Trump and the Learning Annex have already begun planning the $19.5 million year-long campaign.
DONALD J. TRUMP, the 94th richest man in the world, is the very definition of the American success story. A graduate of the Wharton School of Finance, his real estate developments are the most prestigious addresses nationally and internationally, including the world-renowned Trump Tower. As the Emmy-nominated star and co-producer of the reality television hit The Apprentice, and the author of seven bestsellers. BILL ZANKER started The Learning Annex in 1980 with $5,000 in Bar Mitzvah money. It now has over $100 million in sales. Zanker is a classic serial entrepreneur who has also founded The Great American BackRub and Brainfuel, an online learning company. He has been featured in Success, Inc, Fortune, Forbes and Money magazines, and has been a regular guest on David Letterman.
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