Introduction. What Were Musicians Saying About Television Music
During the First Decade of Broadcasting?
I: Toward an Associative Theory of Television Music
2: "Hello Out There in TV Land": Musical Agency in the Early
Television Anthology Drama
3: "And Now a Word from Our Sponsor: Musical Structure and
Mediation in Early TV Commercials
4: "Beam Me Up, Scottie!" Leitmotifs, Musical Topos, and Ascription
in the Sci-Fi Drama
5: "Go for your Guns:" Narrative Syntax and Musical Functions in
the TV Western
6: Tube of Pleasure, Tube of Bliss: Television Music as (Not-So)
Drastic Experience
7: "And Now Another Word from our Sponsor:" Strategies of
Occultation and Imbuement in Musical Commercials
8: "Just the Facts, Ma'am:" Style Change and Markedness in Police
Drama Theme Music
9: "The Truth is Out There:" Music in Modern/Postmodern
Television
Bibliography
Index
Ron Rodman is Professor of Music at Carleton College, where he teaches courses in the music and cinema and media studies departments. He has published numerous articles on tonal music theory, film music, and music in new media.
"This book brings to bear semiotic, musicological, and
music-analytical approaches on the predominant visual entertainment
medium in the second half of the twentieth century. A foundational
study with which all future critical work on TV music will need to
engage."-David Neumeyer, The University of Texas at Austin
"This is a pioneering work on television and advertising music and
recommended reading for anyone interested in musical semiotics,
film music, or popular music. The book, both intelligent and
entertaining at the same time, lays a solid theoretical and
methodological ground for any future study on musical
multimedia."-Erkki Pekkilä, University of Helsinki, Finland
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