Table of Contents

1: Mara P. Squicciarini and Johan Swinnen: The Economics of Chocolate: Introduction and Overview
PART ONE: HISTORY
2: Eline Poelmans and Johan Swinnen: A Brief Economic History of Chocolate
3: William Gervase Clarence-Smith: Chocolate Consumption from the 16th Century to the Great Chocolate Boom
4: Ingrid Fromm: From Small Chocolatiers to Multinationals to Sustainable Sourcing: A Historical Review of the Swiss Chocolate Industry
5: Maria Garrone, Hannah Pieters, and Johan Swinnen: From Pralines to Multinationals: The Economic History of Belgian Chocolates
PART TWO: CONSUMPTION
6: Heike C. Alberts and Julie L. Cidell: Chocolate Consumption, Manufacturing, and Quality in Europe and North America
7: Stefania Moramarco and Loreto Nemi: Nutritional and Health Effects of Chocolate
8: Sabrina Bruyneel and Siegfried Dewitte: Health Nudges: How Behavioral Engineering Can Reduce Chocolate Consumption
9: Di Mo, Scott Rozelle, and Linxiu Zhang: Chocolate Brands and Preferences of Chinese Consumers
10: Pieter Vlaeminck, Jana Vandoren, and Liesbet Vranken: Consumers' Willingness to Pay for Fair Trade Chocolate
PART THREE: GOVERNANCE AND INDUSTRIAL ORGANIZATION
11: Niels Fold and Jeff Neilson: Sustaining Supplies in Smallholder Dominated Value Chains: Corporate Governance of the Global Cocoa Sector
12: Stephanie Barrientos: Beyond Fair Trade: Why are Mainstream Chocolate Companies Pursuing Social and Economic Sustainability in Cocoa Sourcing?
13: Sietze Vellema, Anna Laven, Giel Ton, and Sander Muilerman: Policy Reform and Supply Chain Governance: Insights from Ghana, Côte d'Ivoire, and Ecuador
14: Nina Langen and Monika Hartmann: Chocolate Brands Communication of CSR in Germany
15: Giulia Meloni and Johan Swinnen: Chocolate Regulations
PART FOUR: MARKETS AND PRICES
16: Christopher L. Gilbert: The Dynamics of the World Cocoa Price
17: Catherine Araujo Bonjean and Jean-François Brun: Concentration and Price Transmission in the Cocoa-Chocolate Chain
18: Filip Abraham, Zuzanna Studnicka, and Jan Van Hove: Belgian Chocolate Exports: Quality and Reputation versus Increased Competition
PART FIVE: NEW CHOCOLATE MARKETS
19: Fan Li and Di Mo: The Burgeoning Chocolate Market in China
20: Saule Burkitbayeva and Koen Deconinck: Hot Chocolate in the Cold: The Economics and Politics of Chocolate in the former Soviet Union
21: Emma Janssen and Olivia Riera: Too Hot to Handle: The Explosive Growth of Chocolate in India
22: Seneshaw Tamru and Johan Swinnen: Back to the Roots: Growth in Cocoa and Chocolate Consumption in Africa

About the Author

Mara P. Squicciarini is an Assistant Professor in the Department of Economics at Bocconi University and a research affiliate at the CEPR, the Dondena Research Center, IGIER, and LICOS. She received a BSc in Economics from Bocconi University, a joint MSc in Economics from Bocconi University and Université catholique de Louvain, and a Ph.D. in Economics from the University of Leuven. She has also been a Postdoctoral Researcher at Northwestern University and
Visiting Researcher at Stanford University and at UCLA. Her research has appeared in journals such as Science, Nature, and The Quarterly Journal of Economics and has been profiled in media outlets such as The
Economist, The Financial Times, Harvard Business Review, Freakonomics. Johan Swinnen is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the University of Leuven; a Visiting Scholar at the Centre for Food Security and the Environment at Stanford University; and President of the International Association of Agricultural Economists and of The Beeronomics Society. He has published widely on global food security, political economy, institutional
reform, trade, global value chains, and product standards. His books include Quality Standards, Value Chains and International Development, Political Power and Economic Policy, From Marx and Mao to the
Market, and The Economics of Beer.

Reviews

Reading this comprehensive volume will tell you more about chocolate than you knew there was to know.
*Network Review*