About the Author

Charles L. Ponce de Leon is associate professor of history and American studies at California State University, Long Beach.

Reviews

"As television news becomes more partisan, more emotional, and leans more toward the trivial, the blame usually falls on venal media moguls and cynical journalists. That's the Way It Is reminds us that the structure of the competitive environment, government regulation, and most importantly the preferences of the audience have always shaped the news we see on TV. This is an important book because it reminds us that even if we don't like the picture, we are actually looking in a mirror." (Jack Fuller, former editor and publisher of the Chicago Tribune and author of News Values)