With this authoritative study of how Japanese game companies helped shape the worldwide video game market, Mia Consalvo has powerfully contributed to scholarship showing how globalization does not just move from 'the West' to 'the Rest.' Even more, her brilliant intervention into theories of globalization reveals how unplanned transformations rework the very meaning of the 'global' itself. -- Tom Boellstorff, Professor, Department of Anthropology, University of California, Irvine; author of Coming of Age in Second Life: An Anthropologist Explores the Virtually Human Mia Consalvo provides a wonderfully insightful analysis into some of the ways Japan's videogames have been framed within global contexts. From the micro, DIY processes of players and indie scenes to corporate global localization strategies, Atari to Zelda offers a rich and multifaceted analysis of the complex and dynamic practices and ideologies at play. Weaving the empirical with the theoretical, Consalvo provides a compelling hypothesis that not only seeks to question many Western audiences' default setting of 'Japaneseness' but also to recalibrate the cross-cultural entanglements of global game studies. -- Larissa Hjorth, Professor, School of Media and Communication, RMIT University, Melbourne; coauthor of Screen Ecologies: Art, Media, and the Environment in the Asia-Pacific Region
Mia Consalvo is Professor and Canada Research Chair in Game Studies and Design in the Department of Communication Studies at Concordia University in Montreal. She is the author of Cheating- Gaining Advantage in Video Games and Atari to Zelda- Japan's Videogames in Global Contexts, both published by the MIT Press.
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