Janet Borgerson is a Visiting Fellow at City, University of London. Jonathan Schroeder is William A. Kern Professor of Communications at Rochester Institute of Technology. Borgerson and Schroeder are coauthors of From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History.
Before album covers were reduced to tiny icons on smartphones, they
were bold, colorful pieces of art, as much cultural indicators as
protectors for the records inside.—Wall Street Journal, Alexandra
Wolfe
An excellent example of consumer research subtly linked to
political ideologies and shifting consumer attitudes and
tastes.—TIMES HIGHER EDUCATION
One of the smartest books we've ever seen on album cover art – a
lavish full color volume that not only presents loads of classic
images, but also has plenty to say about them as well!—Dusty
Groove, Chicago
Fascinating.—Print Magazine
Terrific. Makes a great gift for the music lover who loves
midcentury design and travel.—KCRW Rhythm Planet
Borgerson and Schroeder contend that midcentury record albums
offered compelling visions for incorporating style, home, and
travel into mainstream American society. Their book, Designed for
Hi-Fi Living, offers a view of this vision, a way to illustrate the
role of the vinyl LP in developing contemporary American consumer
culture.—Leonardo
An eye-opening, colorful, often humorous look back at a time when
the vinyl LP was not only becoming a commonplace item in the
American home, but also reflected the times we lived in, and our
hope for the future.—PopMatters
Delve[s] beneath the kitschy album art to explore how this genre of
mood music reflected an era of shifting desires.—Hyperallergic
A slice of American postwar life.... An indication of how music is
visually interpreted.—Print Magazine
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