ROBERT E. DENTON JR. holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, essays, and book chapters, he is author, co-author, or editor of 12 earlier books. The most recent title is Political Communication Ethics: An Oxymoron? (Praeger, 2000).
?Denton and colleagues have produced a valuable and insightful work
on the 2000 presidential campaign that features both an in-depth
scholarly perspective and a journalistic commitment to clear
writing. It is a handy resource for students of political
campaigning that will, no doubt, serve as a vital reference for
studies of the 2000 campaign in the future. The chapters are filled
with the context of the race, thoroughly reviewing the strategic
and communication decisions of the Gore and Bush campaigns, the
primary race that secured their nomination, and even the preprimary
positioning that drastically limited the field they competed
against. In addition to chapters on traditional campaign
communication topics such as news coverage of the race and
candidate advertising, chapters also consider campaigning on the
Internet, debate strategy, party conventions, and the role of
political culture in the race. While a number of authors here find
fault with the Gore team, suggesting it squandered its advantageous
position and produced a campaign reminiscent of Walter Mondale's,
the ten chapters offer no easy answers or dominant themes in
explaining this unique and complicated election contest.
Recommended at all levels.?-Choice
"Denton and colleagues have produced a valuable and insightful work
on the 2000 presidential campaign that features both an in-depth
scholarly perspective and a journalistic commitment to clear
writing. It is a handy resource for students of political
campaigning that will, no doubt, serve as a vital reference for
studies of the 2000 campaign in the future. The chapters are filled
with the context of the race, thoroughly reviewing the strategic
and communication decisions of the Gore and Bush campaigns, the
primary race that secured their nomination, and even the preprimary
positioning that drastically limited the field they competed
against. In addition to chapters on traditional campaign
communication topics such as news coverage of the race and
candidate advertising, chapters also consider campaigning on the
Internet, debate strategy, party conventions, and the role of
political culture in the race. While a number of authors here find
fault with the Gore team, suggesting it squandered its advantageous
position and produced a campaign reminiscent of Walter Mondale's,
the ten chapters offer no easy answers or dominant themes in
explaining this unique and complicated election contest.
Recommended at all levels."-Choice
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