Contributors
Foreword
Mr. Koichiro Matsuura, Director-General, UNESCO
Preface
Introduction
Krishnamurthy Sriramesh
Section 1: Global Public Relations: Conceptual Framework
1 A Theoretical Framework for Global Public Relations Research and Practice
Krishnamurthy Sriramesh and Dejan Vercic
2 Political Economy and Public Relations
Sandra Duhe and Krishnamurthy Sriramesh
3 Culture and Public Relations
Krishnamurthy Sriramesh
4 The Mass Media and Public Relations
Krishnamurthy Sriramesh and Dejan Vercic
5 Activism and Public Relations
Jeong-Nam and Krishnamurthy Sriramesh
Section 2: Asia and Australasia
6 Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focus
Judy Motion, Shirley Leitch, and Simon Cliffe
7 An Overview of Public Relations in Japan and the "Self-Correction" Concept
Takashi Inoue
8 Professionalism and Diversification: The Evolution of Public Relations in South Korea
Yungwook Kim
9 Becoming professionals: A portrait of public relations in Singapore
Constance Chay-Nemeth
10 Public Relations in Mainland China: An Adolescent with growing pains
Ni Chen and Hugh Culbertson
11 Sharing the Transformation: Public Relations and the UAE Come of Age
Badran Badran, Judy Turk, and Timothy Walters
12 Public Relations in Palestine: Inside and Out
Rhonda Zaharna and Jane Masri
13 The Israeli Public Relations Experience: Nation building and Professional Values
Margalit Toledano and David McKie
Section 3: Africa
14 The Nature and Status of Public Relations in Africa
Chris Skinner and David Mersham
15 Public Relations in Nigeria
Eric Koper
16 The Status of Public Relations in Kenya
Peter Oriare Mbeke
17 Public relations in South Africa: From rhetoric to reality
Ronel Rensburg
18 Public Relations in Egypt: Practices and Obstacles
Kevin Keenan
Section 4: Europe
19 The United Kingdom: Advances in Practice in a Restless Kingdom
J. White, D. Moss, Jacquie L’Etang
20 From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in Germany
Guenter Bentele and Stefan Wehmeier
21 Public Relations in Norway: Communication in a Small Welfare State
Oyvind Ihlen
22 Public Relations in the Polder: The Case of the Netherlands
Betteke van Ruler
23 Public Relations in Sweden: A Strong Presence, Increasing in Importance
Bertil Flodin
24 Public Relations in Italy: Masters of Ceremony in a Relational Society
Toni Muzi Falconi
25 Public Relations in an Economy and Society in Transition: The Case of Poland
Ryczard Lawniczak, Jacek Trebecski and Waldemar Rydzak
26 Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic
27 Challenges of Revived Democracies: The rise of public relations in Romania
Adela Rogojinaru
28 A Hungarian Rhapsody: The evolution and current state of Hungarian public relations
Gyorgy Szondi
29 The Development of Public Relations in Russia: A Geopolitical Approach
Katerina Tsetsura
Section 5: The Americas
30 Public Relations in the United States: A Generation of Maturation
Larissa A. Grunig and James E. Grunig
31 A Different Country, A Different Public Relations: Canadian PR in the
North American Context
Fraser Likely
32 Public Relations in México: From amateurism to professionalism
María Antonieta Rebeil Corella, Alberto Monotya Martín del Campo, Jorge A. Hidalgo Toledo
33 Overview of Public Relations in South America
Maria Aparecida Ferrari
34 Public Relations in Brazil: Practice and Education in a South American Context
Juan Carlos Molleda, Andréia Athaydes, Vivian Hirsch
35 Public Relations in Chile: Searching for Identity Amid Imported Models
Maria Aparecida Ferrari
Section 6: International public relations: Key dimensions and actors
36 Transnational Public Relations by Foreign Governments
Michael Kunczik
37 Public Relations of "Movers and Shakers:" Transnational Corporations
Dejan Vercic
38 Non-Governmental Organizations and International Public Relations
Ana Taklac & Jurica Pavicic
39 Public Relations, Public Diplomacy, and Strategic communication
Mark van Dyke & Dejan Vercic
40 Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation
Cornelius B. Pratt
41 Managing Your Global Reputation: The Public Relations Agency
Michael Morley
42 Public Information in the UNESCO: Progress Toward a Strategic Role
Vincent Defourny
43 The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions
Seth Center
Epilogue
44 The Missing Link: Multiculturalism and Public Relations Education
Krishnamurthy Sriramesh
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.
'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICE
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