Preface.
1: The Trophy Kids.
2: Great Expectations.
3: Apron Strings.
4: Take Your Parents to Work.
5: How Am I Doing?
6: Checklist Kids.
7: Master Jugglers.
8: Free to Be Me.
9: Recruiting in Cyberspace.
10: Dream Jobs.
11: A Generous Generation.
About the Author.
Index.
The AuthorRon Alsop, a longtime writer and editor for The Wall Street Journal, is the author of The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He speaks frequently at conferences and universities about corporate reputation, the millennial generation, business education, and career development. A graduate of Indiana University, he lives in Summit, New Jersey, and can be contacted at www.thetrophykids.com.
"Ron shares some great insight on what my generation demands from companies and how companies can recruit millennials. Whether you are a ‘trophy kid’ or not, this information will be useful for you as you interact with millennials now and in the future."—PersonalBrandingBlog.com, October 11, 2008 "The Trophy Kids Grow Up by Ron Alsop will give you a sense of the average millennial—a worldly, technologically savvy, confident and driven individual—and tell you how to adapt to this rogue workforce. The author also highlight the stark differences between the millennials and the baby-boomers that shaped the current workplace. Millenials are changing the nature of the workplace: Alsop will tell you how to get ready." —ManageSmarter.com, October 10, 2008 "In his book The Trophy Kids Grow Up, Ron Alsop explores the helicopter parents phenomenon. He realizes that parents do—and always have—been their children's career advisers."—Careerbuilder.com, August 13, 2008 "Alsop, a columnist for the Wall Street Journal, explores the emergence of the 80 million strong millennial generation into the workplace and the resulting ramifications in this insightful and in-depth look at Generation Y. Born between 1980 and 2001, "millennials" are a new breed of student, worker and global citizen, with distinctly different—often paradoxical—values and motivations. Millennials have a high sense of entitlement but are also philanthropic and community-minded; they set a high premium on career success but are incorrigible job-hoppers and rarely exhibit loyalty to any particular place of employment; their commitment is to self-determination and to garnering as many skills as possible before moving on in pursuit of their "dream job." Based on data collected from interviews with student recruiters, particularly in management consulting, and at accounting and investment banking firms, Alsop explains how companies can take the lead in understanding and reaching out to Generation Y and what organizations can expect in their new hires. This well-crafted book will help companies adapt to meet the desires and demands of the millennial generation and retain the best talent." (Oct.)—Publishers Weekly, August 11, 2008
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